Business and Entrepreneur

ATB Value Proposition Template

Issue link: https://read.atb.com/i/1035701

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OTHER TEMPLATES CROSSING THE CHASM For ____________ (target customer) who ____________ (statement of the need or opportunity) our (product/service name) is ____________ (product category) that (statement of benefit) ____________ . CPS Customer: ______________________ (who your customer is). Problem: ________________________ (what problem you're solving for the customer). Solution: ________________________ (what is your solution for the problem). STRATEGYZER Our [product/service] helps [customer segment] who want to [job to be done] by [reducing/avoiding pain] and [increasing/enabling gain].

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