Business and Entrepreneur

ATB Crowdfunding Infographic Top Considerations When Setting Your Goal

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How much will your rewards cost you (including shipping and taxes)? Here are our top 6 factors to consider when setting your goal: What's the main purpose of your campaign? It's the compass for all your efforts. Reference your milestones, their associated costs and which milestones are absolutely critical for you to reach your goal. What's the minimum amount you need to move forward? Choose a goal that you can confidently meet and exceed. If you're using a platform that uses a fixed-funding model (like ATB BoostR), keep in mind how long your campaign can be. You'll need to set a realistic goal to reach in a limited amount of time, or you won't get any of the funds. Generally the size of your existing social network is directly related to how much you can raise through crowdfunding. Consider how many of your existing fans will contribute and how much they'd realistically be willing to pay. On average, 75% of successful reward-based campaigns raise between $5,000-$10,000. 4–8% Factor in the crowdfunding fee for the platform that'll be taken off the total amount you raise. $ Top considerations when setting your crowdfunding goal

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